Digital Globe Services
DGS is a provider of outsourced online customer acquisition solutions principally to large, consumer-facing organisations and to clients offering products or services to business users. A business seeking to attract customers online can do so by procuring advertising from search engines and other providers, directing consumer attention to a website or a contact centre, and then selling interested consumers its products or services. DGS provides outsourced solutions to businesses for some or all components of this set of online customer acquisition services. As an outsourcer, DGS will procure paid search advertising, develop and manage branded web sales portals, and establish and maintain sales contact centres for its clients.
DGS provides several benefits to corporations that seek to grow their online customer acquisition business process. First, DGS maintains and uses proprietary databases and algorithms that allow for cost-effective procurement of online advertising that drives customer action. Second, DGS has expertise in optimising websites and contact centres for optimal levels of sales conversion. Third, DGS offers its solution to its clients on a fee-per-sale basis, by which clients pay DGS a pre-negotiated commission for each customer it procures. The Directors believe that this commercial arrangement closely aligns DGS’s economic incentives with those of its customers.
Historically, DGS has focused on providing customer acquisition solutions to US corporations operating in the telecommunications sector; nine of the ten largest US cable telecommunications companies (as measured by subscribers) acquire customers through DGS. DGS later commenced operations in Canada and Mexico, and is pursuing further growth opportunities in Latin America, Europe, and Asia Pacific. DGS has also recently started providing its customer acquisition services to the electric utility industry and renewable energy sector, and is examining additional opportunities in the insurance, retail banking, and consumer technology sectors.